How My Relationship with Kremona Guitars Began—and Why It Matters

Nylon string guitar players deserve more than just mass-produced instruments. They deserve craftsmanship, care, and a connection to something real. That belief has always guided my work—and it’s exactly what drew me to Kremona Guitars.


It Isn't About Products—It's About Shared Values

Kremona had been on my radar for a while, but it was Brendan Morse, their U.S. sales rep, who brought them into focus. Over the years, Brendan reached out several times, encouraging me to take a closer look. At first, I passed. I was confident in the guitars I was already offering.

But things started to shift.

As I reassessed my relationships with other manufacturers—many of which had become increasingly impersonal and rigid—Brendan’s approach stood out. He wasn’t pushing product. He was listening. He wanted to understand what I needed from a builder. That alone was rare—and it mattered.

What followed was a conversation grounded in mutual respect and a shared love for the nylon string guitar.

Through that dialogue, I saw something deeper: Kremona wasn’t just making guitars—they were honoring tradition, embracing quality, and putting integrity first. Just like I try to do.

chuck marfione

 

Neither of us is interested in “selling boxes.” We’re here to serve players—seriously, thoughtfully, and without compromise. That’s the kind of partnership I can stand behind. And I’m glad I took that closer look.


A Different Kind of Partnership

When Brendan and I first started talking seriously, I was struck by the openness of the conversation. He wanted to know what I needed from a manufacturer, and he was willing to listen. That alone was rare. But what came next truly sealed the deal.

Throughout several conversations, I was invited to build a direct relationship not just with sales staff, but with the people who build nylon string guitars. I had phone calls with the owners. I met with members of the luthiery staff. I had access to the warehouse, where I could hand-select instruments based on tone, playability, and visual appeal.

This type of access is almost unheard of in the nylon-string guitar world. Most manufacturers put a wall between the build/design process and the dealer. You don’t get to ask questions. You don’t get the opportunity to make suggestions; you get what you get! With Kremona, it’s a different story altogether. They are receptive to feedback, and they’re not afraid to make adjustments or explore new ideas.

They don’t just tolerate dealer input—they welcome it.

That openness wasn’t limited to a few conversations—it turned out to be a reflection of how Kremona operates at every level. What began with Brendan extended naturally to the owners, the luthiers, and the entire workshop culture. That same spirit of openness runs deep throughout Kremona’s identity. It’s not just a sales strategy—it reflects an old-world mentality rooted in craftsmanship, pride, and respect for the work itself. Nowhere is this more evident than in their highest-tier instruments: the Luthier Series.


The Luthier Series

Each of these nylon string guitars represents a different voice in the Kremona family, but they all share the same DNA: superb tonewoods, clean construction, and a commitment to the art of lutherie. They’re not just instruments—they’re proof of what can happen when a company puts craftsmanship ahead of convenience.

The 100th Anniversary models, available with either torrefied spruce or Western red cedar tops, commemorate a century of craftsmanship. These nylon string guitars employ a hybrid fan/lattice bracing system, which plays a significant role in shaping their nuanced tonal palette, combining projection, warmth, and responsiveness. Paired with hand-selected ziricote back and sides, the 100th Anniversary models deliver a unique blend of depth and clarity, with strong low-end presence and shimmering overtones. Ziricote also contributes a rich visual elegance, making each instrument as striking to look at as it is to play
 
chuck marfione

chuck marfione
The Calista, with its Alpine spruce top and exotic ebony back and sides, offers brilliant articulation and harmonic richness. It’s elegant in tone and appearance, with fast response and a tonal depth that rewards dynamic players.

The Rosa Lucia is a true flamenco blanca, crafted with a solid European spruce top and solid cypress back and sides. Lightweight and highly responsive, it’s built in the authentic tradition of historic flamenco nylon string guitars, with the sound and feel to match.

chuck marfione

A Century of Craftsmanship: Time Honored Traditions Driving Quality and Innovation

Founded in 1924 by Dimitar Georgiev, a Bulgarian luthier trained in Markneukirchen, Germany, Kremona has quietly upheld the European tradition of handcrafting guitars and violin-family instruments for over a hundred years. Their workshop in Kazanlak, Bulgaria, is not a factory in the modern, detached sense—it’s a nylon string guitar-making atelier in the truest form.

The luthiers and skilled assemblers there are artisans, not line workers, and every instrument reflects their commitment to craft and pride in their heritage. And while they are proud of their past, they are forward-thinking, continuously striving to maintain a balance between tradition and innovation.


Why It Matters

Since that first real conversation with Brendan, my relationship with Kremona has continued to deepen. They’ve given me access not just to their standard lines but to their best luthier-built nylon string guitars—models that hold their own against much more expensive, boutique instruments.

And now, through Marfione Guitars, we’ve even opened the door to custom builds based on my own specifications, made possible by the trust and collaboration we’ve built over the years.

What started as a long courtship and a thoughtful conversation turned into one of the most important partnerships I’ve formed in this industry. I’m proud to offer Kremona nylon string guitars to my customers, and just as proud to call the people behind them colleagues and friends.

Because when a nylon string guitar is made by people who care, you can feel it. And when it’s sold by someone who knows the builder, the story gets that much richer.

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