How My Relationship with Kremona Guitars Began—and Why It Matters
  • January 5, 2026
  • Marfione Guitars


How My Relationship with Kremona Guitars Began—and Why It Matters

Nylon string guitar players deserve more than mass-produced instruments. They deserve craftsmanship, care, and a connection to something real—something borne of tradition. That belief has always guided my work, and it’s exactly what drew me to Kremona Guitars.

It Isn’t Just About Products—It’s About Shared Values

Kremona had been on my radar for some time, but Brendan Morse, their U.S. sales rep at the time, brought them into focus. Over the years, Brendan reached out more than once and encouraged me to take a closer look. At first, I passed. I felt confident in the guitars I was already offering.

Over time, things began to shift.

As I reassessed my relationships with other manufacturers, many had grown increasingly impersonal and rigid. Brendan’s approach stood apart. He wasn’t pushing product. Instead, he listened carefully and asked thoughtful questions. He wanted to understand what I needed from a builder. That level of attention was rare, and it mattered.

From there, the conversation took on a different tone. We spoke openly about the nylon string guitar, the players who love it, and the responsibility that comes with serving that community.

Through that dialogue, I saw something deeper. Kremona wasn’t simply making guitars. They were honoring tradition, embracing quality, and placing integrity first. That philosophy closely mirrors how I approach my own work.

Neither of us is interested in “selling boxes.” We both focus on serving players—seriously, thoughtfully, and without compromise. That shared outlook forms the foundation of a partnership I’m proud to stand behind.

A Different Kind of Partnership

When Brendan and I began speaking more seriously, the openness of the conversation immediately stood out. He asked what I needed from a manufacturer and made it clear he was willing to listen. That alone was unusual. What followed confirmed that this relationship would be different.

Hand-selecting guitars at the Kremona USA warehouse

Hand-selecting guitars at the Kremona USA warehouse

Hand-selecting guitars at the Kremona USA warehouse
Hand-selecting guitars at the Kremona USA warehouse

During several conversations, I received an invitation to build a direct relationship not only with the sales team, but with the guitars themselves. Brendan opened the door to the Kremona USA warehouse and gave me hands-on access to the instruments. I could evaluate tone, playability, and visual detail in person.

As a result, I could serve my customers in a way that simply isn’t possible when working from spec sheets or photos alone. That access marked a turning point in how I approach curated instruments.

In practice, this level of transparency remains rare in the nylon-string guitar world. Many manufacturers place firm barriers between the build process and the dealer. With Kremona, that wall doesn’t exist.

Their willingness to continue the dialogue, evolve the relationship, and maintain real transparency has carried this partnership forward in meaningful ways.

A Culture of Openness and Leadership

Nikolay Iliev, Owner & CEO, Kremona Guitars
Nikolay Iliev, Owner & CEO, Kremona Guitars

Nikolay Iliev, Owner & CEO, Kremona Guitars
Nikolay Iliev, Owner & CEO, Kremona Guitars

That openness extends far beyond a single relationship. It reflects how Kremona operates at every level of the company.

Sean Henry, Brand Manager, Kremona USA
Sean Henry, Brand Manager, Kremona USA

Sean Henry, Brand Manager, Kremona USA
Sean Henry, Brand Manager, Kremona USA

What began with Brendan naturally extended to the people guiding Kremona today. Sean Henry oversees Kremona USA as Brand Manager, while Nikolay Iliev leads the company as owner and CEO in Bulgaria. Each plays a distinct role, yet all share the same values.

More importantly, they continue the dialogue. They welcome questions, encourage feedback, and maintain access. This approach isn’t a sales strategy. It reflects an old-world mentality rooted in craftsmanship, pride, and respect for the work itself.

A Century of Craftsmanship: Then & Now

Early Kremona workshop team, 1920s

Kremona workshop team, early 1920s

Early Kremona workshop team, 1920s
Kremona workshop team, early 1920s

Founded in 1924 by Dimitar Georgiev, a Bulgarian luthier trained in Markneukirchen, Germany, Kremona has upheld the European tradition of handcrafting stringed instruments for over a century. What began as a small workshop built on discipline and pride has endured through generations.

Present-day Kremona team at the Kazanlak workshop

The Kremona team today, Kazanlak, Bulgaria

Present-day Kremona team at the Kazanlak workshop
The Kremona team today, Kazanlak, Bulgaria

Today, the people behind these guitars are not anonymous factory workers. They are skilled craftspeople, each with a specialized role in the process. Together, their combined experience allows Kremona to produce nylon string guitars that stand comfortably alongside the finest instruments being built anywhere in the world.

The Luthier Series

Kremona luthier handcrafting a Luthier Series guitar

Handcrafting a Luthier Series guitar at Kremona

Kremona luthier handcrafting a Luthier Series guitar
Handcrafting a Luthier Series guitar at Kremona

Nowhere does Kremona’s philosophy appear more clearly than in the Luthier Series guitars. These instruments sit at the intersection of tradition, experience, and deliberate refinement. They are not designed to chase trends or fill catalog gaps.

Instead, each guitar represents the highest level of work the workshop is capable of producing. Builders select materials carefully, voice each instrument deliberately, and maintain a consistent attention to detail from start to finish.

What truly sets these guitars apart is not a single specification. It’s the cumulative result of skilled hands working within a shared philosophy. These instruments reflect a deep understanding of what nylon string players listen for—and what they expect to feel under the fingers.

The three voices of the Luthier Series—shown front and back—each with its own personality, all built with the same underlying discipline and intent.


Kremona Luthier Series 100th Anniversary guitar

100th Anniversary

Kremona Luthier Series Calista guitar

Calista

Kremona Luthier Series Rosa Lucia guitar

Rosa Lucia

Click any guitar above to view the full product listing with specifications, pricing, and availability.

Here are the three voices of the Luthier Series—shown front and back—each with its own personality, but all built with the same underlying discipline and intent.

Click any guitar above to view the full product listing with specifications, pricing, and availability.

Why It Matters

Since that first meaningful conversation with Brendan, my relationship with Kremona has continued to deepen. That trust has opened doors to their finest luthier-built nylon string guitars—models that stand comfortably alongside far more expensive boutique instruments.

More importantly, this relationship gives me a clear view into how these guitars take shape. I understand how they are conceived, built, and refined, and why they respond the way they do in the hands of a player.

Bringing That Insight to Players

Although I don’t build these guitars myself, I know what I hear and what I feel when I play them. As a luthier, I recognize the discipline, care, and experience behind each instrument. I pay close attention to how that work translates into sound, response, and consistency.

Through Marfione Guitars, I can share that insight with my customers. I remain transparent about the process, honest about what I hear, and selective about what I offer. Because when a nylon string guitar is made by people who care, you can feel it—and when it’s offered by someone who knows the builder, the story carries real weight.

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